Skip to main content

Modern music, threads, & branding trends.

Music for the consumer & fans alike through measured consumptions have been a predictive result in taste of sound & this observation has been tried & worked well in the industry's younger years. Fast forward pase mtv culture even on to the digital era, consumption of music as we all know now have been just another commodity, when once, a necessity. I say commodity because its selective audience of few rest on the privileged people to be that versed in the know that they know who to look out for. I became a music fan again & again over time and have noticed its serving purpose change from the days of tape to cd soundtracks to movies, concerts in dvd formats, to mp3 downloads & now free streaming.I am sure people still follow certain artists but best to say its from real afficionados of genuine music fans & most truely are well just happy with following a certain playlist more so than a singularity of interest. So where are the people turning to as far as recorded music? A lot are happy seeing a concert and an iMusic account & that suits them fine. So, now that revenue from music are selectively controlled & not too many are winning whether you are an independent or major artist/act? & dying age old established companies are all feeling it. The reason of reason itself also lays within that crowd of people who failed to act on forecast duties though you couldn't pin it all to music executives alone. Technology sky rocketed and it was all simple to believe that everyone would play it fair and square. Yet, due to a differing design basis of business, laws of the old business model, couldn't have been less invalid due to internet technology. Especially in the music industry. Due to early years of undiscovered technological advances in computer culture & related tech developments, we watched a bunch of it unfold though sadly the waiting period of knowing how to adapt the rapid change ate us all. Not even your streaming business providers were held accountable for the lack of governance to its product suppliers. & they abused this particular opportunity knowing that they had the the front page of music business presentation. & it was sour when reporting day came. So, this was the direction the music world went by & is in need of rehab. The solution? Nothing concrete less than proper inspiration to believe in the human spirit especially when it comes to the arts. As well as a reinvigorated belief that music do and with wider eyes open can still bring solutions to its consumer.


Popular posts from this blog

Where I have most resonated with.

Hello, to whomever is reading this. My name is Paulo Yarisantos, a Filipino Australian immigrant living in Geelong, Victoria, Australia. I am a beatmaker/musician & producer & part time blogger (when I can) and a seeker of God's living waters within the human soul. This blog is totally run by me and the thoughts are inspired by what I firmly believe in based on experience, starting with the littlest observations before these 'thoughts' begin manifesting themselves. Its just a matter of clarity before one can truly interpret the things I write about. So feel free to scroll through. The following tracks represent where I have been at creatively using minimum technology all completed & mixed using freeware plugins and general production techniques. Quite the outcome production-wise and here are the sum of some of my favourite pieces I collaborated and completed both by myself and with the help of others. Sound results, great work for general media presentatio…

Sonship Parallel (feat. Motto Rock)

Sonship Parallel by Motto Rock As an old rhymer in yesteryears I just wanted to write one more time in tribute to a friend who was taken away by cancer. Strange how the Lord just wills His way & does what He pleases in some ways but it is what it is. So I grabbed a pad & a pen once more just to exhale reminiscing the days of when the crew of old (while John was still around)were still around knocking boots before having families. Hope you like the song & that it connects with you in some way or form. Its just me probably missing a few solid bars so here it is as my best attempt to do something lyrically all up.

Align Yourself To Desired Results.

How is everybody? If you're reading this, it would be a good idea to de-amplify the clutter in your mind & psyche & clear a few things undesired out of the way. There is a desired result for everything under the sun. It is no respecter of persons when plodding on through the maze in your head. It is your responsibility of how far you want things to go & whether or not they work for your own benefit or not. Life is beautiful, & always had been. Unless you failed to be real with it though I guarantee you that you will not run out of second chances. Its a dance & you're the flower. It just needs a little bit of trial & error to see what is best fit &/or what ambitions can work. Its not always about the money though if you were serious about progress, then you'd be glad to know that you can actually lead your steps, your careers, relationships & so on. Furthermore, the daily process of your general well-being. You have every entitlement to take …